Introduction about Bachelor of Business Administration (Business Analytics and Retail Management) at Yenepoya University

The Bachelor of Business Administration (BBA) in Business Analytics and Retail Management at Yenepoya University is a comprehensive undergraduate program. It equips students with the necessary skills and knowledge to excel in the dynamic retail business sector. The curriculum integrates business analytics and retail management, offering courses in statistics, data analysis, retail operations, marketing, accounting, finance, and management. This program prepares graduates for diverse careers in retail management, business analytics, consulting, and marketing research.

Admission Process

Check eligibility criteria

Fill out the application form online or offline

Submit the completed application

Attend the interview round (if applicable)

Await the merit list announcement

Confirm admission with original documents

Eligibility Criteria

Passed 10+2 in any stream

Minimum 50% aggregate marks

For Kerala State Board: 65% for boys, 60% for girls

Other State Boards/CBSE/ICSE: 55% for both boys and girls

Duration 

3 years

Fees Structure

Syllabus

Statistics

Data Analysis

Retail Operations

Marketing

Accounting

Finance

Management

Career Opportunities

Business Analyst

Retail Manager

Data Analyst

Marketing Analyst

Supply Chain Analyst

E-commerce Manager

Scholarship

Merit-based scholarships

Need-based financial aid

Special scholarships for top performers

FAQs

What is the focus of the BBA in Business Analytics and Retail Management? 

The program focuses on equipping students with analytical and managerial skills for the retail industry.

Is there an internship component in the program? 

Yes, internships are a part of the curriculum to provide practical experience.

Can I apply for this program after completing my 10+2 from a non-commerce stream? 

Yes, students from any stream can apply, provided they meet the eligibility criteria.

What are the job prospects after completing this BBA program? 

Graduates can pursue careers in business analytics, retail management, consulting, and more.

Does the university assist with placements? 

The university has a placement cell that assists students in securing suitable job opportunities.

Are there any entrance exams required for admission? 

Admission is based on 10+2 scores and an interview round.

Can I pursue higher education after this BBA? 

Yes, this program provides a solid foundation for further studies like an MBA.

What is the mode of instruction for this course? 

The course is taught in English.

Are there any exchange programs available? 

Information on exchange programs can be obtained from the university’s international relations office.

How can I apply for scholarships? 

Scholarship applications can be submitted along with the admission application.