About Us For most seagulls life consists simply of eating and surviving Flying is just a means of finding food However Jonathan Livingston Seagull is no ordinary bird For him flying is life itself Against the conventions of the seagull society he seeks to find a higher purpose and become the best at doing what he loves Jonathan Livingston Seagull rsquo by Richard Bach is a fable about the importance of making the most of our life even if our goals run contrary to the norms of the society Through the metaphor of flight Jonathan rsquo s story shows that if we follow our dreams we too can soar This story by Richard Bach has inspired many and Prof Biswajeet Pattanayak is no exception In fact ASBM University and its earlier form ndash Asian School of Business Management ndash owe their existence to the profound impact that Bach had on him An internationally Read More