School of Management

A Bachelor of Business Administration (BBA) is a 4-year undergraduate degree program that gives students a solid foundation in business and management concepts. Accounting, finance, marketing, human resources, and organizational behavior are common topics included in the program. BBA programs seek to help students improve their analytical, communication, and leadership skills, preparing them for entry-level management roles or additional studies in business-related subjects. Graduates frequently pursue professions in a variety of fields, including corporate management, entrepreneurship, consultancy, and finance.

Bachelor of Business Administration (BBA) in Digital Marketing is a complete undergraduate degree that normally lasts 3-4 years. This degree combines fundamental business principles with particular digital marketing abilities to prepare students for the changing digital landscape. The program includes topics including social media marketing, search engine optimization (SEO), content marketing, email campaigns, data analytics, and e-commerce tactics. Students also learn basic business management, economics, and marketing principles. To give students hands-on experience, the program frequently includes practical projects, internships, and case studies. Graduates are prepared to work in digital marketing agencies, corporate marketing departments, or as digital entrepreneurs, having learned how to negotiate the fast changing world of online marketing and commerce.

Bachelor of Business Administration (BBA) in Business Analytics is a 4-year undergraduate curriculum that prepares students to make data-driven business decisions. This degree combines fundamental business ideas with specialized coursework in data analysis, statistics, and information systems. Students learn how to use analytical tools, evaluate complex datasets, and create data-driven strategies. Predictive modeling, data visualization, and business intelligence are typical topics included in the curriculum. Internships and capstone projects frequently involve hands-on experience. Graduates have the skills to work as business analysts, data scientists, or operations research analysts in a variety of industries, meeting the growing demand for individuals who can transform data into relevant business insights.

BBA in Entrepreneurship and Innovation is a 3-year undergraduate program designed to equip students with the skills and knowledge needed to start, manage, and grow businesses. The course covers key areas such as business strategy, financial management, marketing, innovation management, and entrepreneurship theory. Students also learn about market research, business plan development, and the application of innovative technologies in business. The program emphasizes creativity, problem-solving, and leadership, encouraging students to think critically and act entrepreneurially. Through case studies, internships, and practical projects, students gain real-world experience in building and managing startups. Graduates are well-prepared for roles as entrepreneurs, business consultants, or managers in innovative companies, and can also pursue further studies in business administration or related fields.

BBA in Financial Markets is a 3-year undergraduate program that provides students with a comprehensive understanding of the financial industry, including stock markets, investment strategies, financial instruments, and market analysis. The course covers subjects such as financial accounting, investment management, corporate finance, risk management, and the functioning of financial markets. Students acquire practical skills in market research, data analysis, and financial decision-making, often through internships, projects, and exposure to real-world financial environments. The program prepares graduates for careers in investment banking, financial advisory, wealth management, securities trading, and corporate finance. It also equips them with the knowledge to navigate the complexities of global financial markets and the ability to make informed, strategic financial decisions.

BBA in Global Business Management is a 3-year undergraduate program designed to provide students with a comprehensive understanding of international business operations. The course covers key topics such as global marketing, cross-cultural management, international trade, economics, supply chain management, and international finance. Students develop essential skills in leadership, communication, and strategic thinking, with a focus on navigating the complexities of the global marketplace. The program often includes practical learning opportunities such as internships, case studies, and projects, helping students gain real-world experience in managing international businesses. Graduates are well-prepared for careers in multinational corporations, global consulting firms, and international trade organizations, with opportunities to work in various sectors such as finance, marketing, logistics, and management.