School of Management

Bachelor of Business Administration (BBA) in Digital Marketing is a complete undergraduate degree that normally lasts 3-4 years. This degree combines fundamental business principles with particular digital marketing abilities to prepare students for the changing digital landscape. The program includes topics including social media marketing, search engine optimization (SEO), content marketing, email campaigns, data analytics, and e-commerce tactics. Students also learn basic business management, economics, and marketing principles. To give students hands-on experience, the program frequently includes practical projects, internships, and case studies. Graduates are prepared to work in digital marketing agencies, corporate marketing departments, or as digital entrepreneurs, having learned how to negotiate the fast changing world of online marketing and commerce.

 Bachelor of Business Administration (BBA) in Marketing is a 3 year undergraduate degree that aims to give students a solid foundation in marketing concepts and methods. It addresses critical issues like as consumer behavior, market research, advertising, brand management, digital marketing, and sales techniques. The course focuses on practical skills through internships, case studies, and industry projects, preparing students for dynamic marketing positions.

MBA in Marketing gives students a thorough understanding of marketing strategy, consumer behavior, digital marketing, branding, and market research. The program, which lasts 1.5 to 2 years, integrates core business knowledge with specialized marketing abilities to prepare students for leadership positions in a variety of industries. Students learn how to assess market trends, develop successful marketing strategies, and manage product portfolios. Internships, projects, and case studies are used in the curriculum to provide practical experience. Graduates are prepared to promote business growth by strategically positioning brands, targeting key audiences, and leveraging digital platforms to increase market presence and consumer interaction.
 

 Bachelor of Business Administration (BBA) in Finance & Taxation is a specialized undergraduate program designed to provide in-depth knowledge of financial management, tax laws, and corporate accounting. This course typically spans 3years, divided into six semesters. It equips students with skills in financial analysis, investment planning, tax planning, and compliance, preparing them for careers in banking, taxation, auditing, and financial consultancy. The curriculum includes subjects like income tax, financial reporting, business law, and economic policies. Emphasizing practical training, internships, and case studies, the program is ideal for aspiring finance professionals seeking expertise in taxation and financial strategies.

 Bachelor of Business Administration (BBA) in Human Resource Management is a 3-year undergraduate program that equips students with essential skills and knowledge for managing human capital within organizations. The course covers a wide range of topics, including organizational behavior, labor laws, employee relations, recruitment and selection, performance management, and compensation management. Students learn how to effectively handle the hiring process, create positive workplace cultures, and address employee issues. Practical training, internships, and case studies are integrated to provide real-world experience. Graduates of this program can pursue careers in HR consulting, talent management, recruitment, training, and development. The BBA in HRM is ideal for individuals interested in leadership and fostering employee development in diverse organizational settings.

 MBA in Insurance and Risk Management is a specialized postgraduate program designed to equip students with advanced knowledge and skills in managing risks and insurance-related challenges in businesses. Typically spanning 2 years, this course combines core management principles with focused studies in risk assessment, financial planning, insurance laws, and claims management. Students gain a comprehensive understanding of the global insurance market, underwriting processes, and risk mitigation strategies. The program emphasizes analytical and decision-making skills, preparing graduates for roles in insurance companies, consulting firms, risk management divisions, and financial institutions. Industry projects, internships, and case studies enhance practical knowledge, making it ideal for individuals aspiring to lead in risk-centric industries or seeking a rewarding career in insurance management.

MBA in Human Resource Management is a 2-year postgraduate program designed to equip students with the knowledge and skills needed to manage and lead human resources effectively within organizations. The course covers topics such as organizational behavior, strategic HR management, talent acquisition, employee development, labor laws, compensation and benefits, performance management, and leadership. Through a combination of theoretical learning, case studies, and practical training, students develop competencies in conflict resolution, employee relations, and fostering a positive work culture. This program also focuses on the use of technology in HR practices, enhancing decision-making and operational efficiency. Graduates are prepared for leadership roles in HR departments, talent management, recruitment agencies, and consultancy firms, or for pursuing entrepreneurial ventures in HR services.

BBA in Artificial Intelligence (AI) is a 3-4-year undergraduate program designed for students interested in the integration of AI technologies within business operations. The course covers subjects like AI fundamentals, machine learning, data analysis, business analytics, algorithm design, and digital transformation. Students learn how AI can enhance decision-making, automation, and business efficiency across industries. The program combines management principles with cutting-edge AI technologies, allowing students to understand both the technical and business aspects of AI implementation. Practical experience is often gained through projects, internships, and collaborations with tech companies. Graduates are equipped to work in sectors such as IT, e-commerce, finance, healthcare, and consulting, where they can drive innovation through AI-driven solutions and strategic management.

 BBA in Cyber Security is a 3-4 year undergraduate program designed to equip students with essential business and technical skills to manage and protect digital assets in organizations. The course covers topics such as network security, ethical hacking, cryptography, information systems management, and risk assessment. Students also explore business management principles, providing a well-rounded education that blends cyber security with business strategy. Practical experience is often acuired through internships, projects, and labs, preparing graduates to handle real-world cyber threats. Graduates of the program can pursue careers as cybersecurity analysts, network security engineers, or information security managers across various sectors, including banking, IT, healthcare, and government. This degree offers excellent prospects in an increasingly digital and security-conscious world.

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MBA in Data Analytics and Data Visualization is a 2-year postgraduate program designed for professionals aiming to excel in data-driven decision-making and strategic business insights. The course integrates advanced business management principles with cutting-edge analytical tools and techniques. Key subjects include data mining, predictive analytics, business intelligence, and visualization tools like Tableau and Power BI. Students develop the expertise to analyze complex datasets, create insightful visual representations, and derive actionable strategies. The curriculum combines theoretical learning with practical projects, case studies, and industry internships. Graduates are well-prepared for roles such as Data Analyst, Business Intelligence Manager, or Strategy Consultant in diverse sectors, including finance, healthcare, IT, and e-commerce, where data-driven innovation is paramount.

MBA in Artificial Intelligence (AI) is a specialized program that integrates business management with cutting-edge AI technology. Typically offered as a 2-year course, it focuses on the application of AI in business strategy, decision-making, and innovation. The curriculum covers subjects such as data science, machine learning, deep learning, business analytics, AI-driven marketing, and ethical considerations of AI. Students learn to manage AI projects, understand AI-driven business transformations, and leverage AI tools to optimize operations across various industries. The program includes case studies, internships, and practical training to prepare graduates for leadership roles in tech companies, startups, consulting firms, and other sectors where AI is transforming business operations. Graduates of this MBA are well-equipped to lead AI initiatives and make strategic, data-driven decisions in modern businesses.

 MBA in Pharmacy Administration is a specialized program designed to equip professionals with the skills needed to manage healthcare organizations, pharmacies, and pharmaceutical operations. The course typically spans 2 years and covers a comprehensive curriculum that includes subjects such as healthcare management, pharmaceutical marketing, finance, human resources, and strategic management. Students will also acquire insight into drug regulations, supply chain management, and ethical considerations within the pharmaceutical industry. This program is ideal for individuals aiming to pursue leadership roles in healthcare systems, pharmaceutical companies, or pharmacy practice management. Graduates of this MBA can expect to enhance their decision-making, problem-solving, and leadership abilities, preparing them for a wide range of positions in the healthcare and pharmaceutical sectors.

 MBA in Hotel Management is a comprehensive program designed to provide students with the skills necessary to succeed in the dynamic hospitality industry. This course typically spans 2 years and combines theoretical learning with practical experiences. Students will explore various aspects of hotel management, including operations, marketing, human resources, financial management, and strategic planning. Through case studies, internships, and industry exposure, students develop a deep understanding of the challenges and opportunities within the hospitality sector. The curriculum also focuses on leadership development, customer service excellence, and sustainable business practices. Graduates of the program are well-equipped for managerial roles in hotels, resorts, event management companies, and other hospitality-related organizations, offering a wide range of career opportunities.

BBA in Data Science and Visualization is a comprehensive program designed to equip students with the essential skills in data analysis, visualization, and business decision-making. This course covers a wide range of topics, including statistical analysis, data mining, machine learning, and business intelligence, preparing students for a career in data-driven business environments. Students will learn to use various data visualization tools and software to interpret complex data and communicate insights effectively. The program typically spans 3 years and is ideal for those who wish to pursue managerial roles in industries such as finance, marketing, and technology. Graduates will be well-prepared to handle large datasets and support data-driven decision-making processes in diverse business sectors.

MBA in International Accounting and Taxation is a specialized graduate program that provides a deep understanding of global financial reporting standards, international taxation policies, and strategic financial management. Typically lasting 2 years, this program equips students with the skills necessary to navigate the complexities of global markets, tax laws, and cross-border financial management. Core courses often include international financial accounting, tax planning, transfer pricing, financial statement analysis, and global business regulations. The curriculum is designed for professionals seeking to pursue careers in multinational corporations, global accounting firms, or government regulatory bodies. Graduates of this program are well-prepared to handle international tax structures, compliance issues, and financial strategies in a rapidly evolving global business environment.