School of Management

An MBA (Master of Business Administration) is a graduate-level degree program that typically spans 1-2 years of full-time study or 2-3 years part-time. It focuses on developing advanced business and management skills, covering areas such as finance, marketing, operations, and leadership. Graduates gain a comprehensive understanding of business strategies, decision-making processes, and global market dynamics, enhancing their career prospects in various industries and management roles.

A Bachelor of Business Administration (BBA) is a 4-year undergraduate degree program that gives students a solid foundation in business and management concepts. Accounting, finance, marketing, human resources, and organizational behavior are common topics included in the program. BBA programs seek to help students improve their analytical, communication, and leadership skills, preparing them for entry-level management roles or additional studies in business-related subjects. Graduates frequently pursue professions in a variety of fields, including corporate management, entrepreneurship, consultancy, and finance.

Bachelor of Business Administration (BBA) in Digital Marketing is a complete undergraduate degree that normally lasts 3-4 years. This degree combines fundamental business principles with particular digital marketing abilities to prepare students for the changing digital landscape. The program includes topics including social media marketing, search engine optimization (SEO), content marketing, email campaigns, data analytics, and e-commerce tactics. Students also learn basic business management, economics, and marketing principles. To give students hands-on experience, the program frequently includes practical projects, internships, and case studies. Graduates are prepared to work in digital marketing agencies, corporate marketing departments, or as digital entrepreneurs, having learned how to negotiate the fast changing world of online marketing and commerce.

Bachelor of Business Administration (BBA) in Business Analytics is a 4-year undergraduate curriculum that prepares students to make data-driven business decisions. This degree combines fundamental business ideas with specialized coursework in data analysis, statistics, and information systems. Students learn how to use analytical tools, evaluate complex datasets, and create data-driven strategies. Predictive modeling, data visualization, and business intelligence are typical topics included in the curriculum. Internships and capstone projects frequently involve hands-on experience. Graduates have the skills to work as business analysts, data scientists, or operations research analysts in a variety of industries, meeting the growing demand for individuals who can transform data into relevant business insights.

 Bachelor of Business Administration (BBA) in Finance and Marketing is a three-year undergraduate program that integrates financial principles with marketing strategies to prepare students for versatile roles in business. It covers key areas such as financial planning, investment analysis, consumer behavior, brand management, and digital marketing. The program emphasizes practical learning through case studies, internships, and industry projects, fostering analytical and creative thinking.

 MBA in Business Analytics provides students with advanced data analysis, statistical techniques, and business strategies for making educated decisions. Data visualization, machine learning, predictive analytics, and data-driven decision-making are among the topics covered in the course, which also includes key business courses like finance, marketing and management. The curriculum, which normally lasts 1.5 to 2 years, combines theoretical and practical skills to prepare graduates for positions in data-driven leadership across industries. Students acquire experience evaluating complicated data, promoting corporate growth, and optimizing operations. The curriculum frequently involves hands-on projects, internships, and access to cutting-edge analytical tools.

Bachelor of Business Administration (BBA) in Family Business is a specialized program designed to equip students with the knowledge and skills required to manage and sustain family-owned businesses. The course typically spans 3 years, focusing on core business concepts like management, finance, marketing, and entrepreneurship, with a specific emphasis on the unique challenges and dynamics of family-run enterprises. Students learn about succession planning, governance, conflict resolution, and strategic growth within a family business context. This program prepares graduates for leadership roles in family firms, ensuring long-term success through sustainable practices and effective business strategies.

BBA in International Business is a 3-year undergraduate program that prepares students for careers in global trade and multinational business management. The course covers topics such as international marketing, global finance, cross-cultural management, trade laws, and supply chain logistics. It combines theoretical learning with practical exposure through internships, case studies, and projects. Students develop skills in strategic planning, negotiation, and international market analysis, enabling them to excel in global business environments. Eligibility typically requires 10+2 education in any stream. Graduates can pursue careers in export-import firms, multinational companies, international logistics, or higher studies like an MBA in International Business.