Bachelor of Business Administration (BBA) in Retail Management is a 3-year undergraduate program designed to prepare students for the dynamic retail industry. The course focuses on key aspects of retail operations, including supply chain management, merchandising, customer relationship management, retail marketing, and e-commerce. Students also learn essential business skills like leadership, financial management, and organizational behavior. The program integrates classroom learning with practical exposure through case studies, internships, and industry visits, equipping students with real-world experience. Graduates can pursue careers as store managers, retail buyers, supply chain analysts, or marketing executives in sectors such as fashion, FMCG, e-commerce, and luxury goods, or even start their own retail ventures.
