BBA in Marketing Management is a 3-year undergraduate program that equips students with the essential skills and knowledge required for a career in marketing. The course covers a wide range of subjects, including consumer behavior, market research, advertising, sales management, branding, digital marketing, and strategic marketing. Students acquire an understanding of marketing principles and their practical application in the business world. The program includes case studies, projects, internships, and industry interactions to help students build a strong foundation in marketing strategies and tools. Graduates are prepared for roles in marketing departments, advertising agencies, public relations, digital marketing, and brand management, among others. With the evolving digital landscape, the program also incorporates trends in online marketing and social media strategies.
