Bachelor of Business Administration (BBA) in Event and Entertainment is a 3-year undergraduate program designed to equip students with comprehensive knowledge and skills in event management, entertainment business, and marketing. This program combines theoretical learning with practical training in areas such as event planning, media management, public relations, and creative production. Students acquire insights into industry trends, audience engagement strategies, and financial planning while fostering leadership and organizational abilities. Through internships, case studies, and workshops, the course ensures hands-on experience, preparing graduates for dynamic roles in event management companies, media houses, and entertainment firms. This degree serves as a gateway to a rewarding career in the ever-evolving entertainment and event management industry.
