School of Mass Communication

Master of Arts (M.A.) in Journalism and Mass Communication is usually a 2-year postgraduate degree that teaches students advanced abilities in media creation, communication theory, and journalistic practices. The curriculum includes themes including digital media, investigative reporting, media ethics, and multimedia storytelling. Students work on practical projects, internships, and research to gain experience in various media channels. This degree prepares graduates for leadership positions in journalism, public relations, content development, and media management, allowing them to adapt to the changing terrain of modern communication.

Bachelor of Arts in Journalism and Mass Communication is a 3-year undergraduate program designed to provide students with foundational skills in journalism, media, and communication. This course covers various aspects of media, including print, digital, and broadcast journalism, advertising, public relations, and multimedia storytelling. Students learn the principles of news reporting, editing, and ethics, along with hands-on training in writing, videography, and audio production. Graduates are prepared for diverse roles in media houses, advertising agencies, corporate communication, and digital content creation. This program also helps develop critical thinking, creativity, and communication skills essential for a career in the media industry.

 Bachelor of Science (B.Sc.) in Mass Communication & Journalism & Advertising is a comprehensive program designed to equip students with the skills necessary for effective communication across various media platforms. Typically spanning 3 years, the curriculum encompasses core subjects such as journalism, advertising principles, public relations, digital media, and media ethics. Students engage in practical training, including writing, editing, and multimedia production, alongside internships that provide real-world experience. This degree prepares graduates for diverse careers in journalism, advertising, media production, and corporate communications, fostering critical thinking and creativity essential for navigating the ever-evolving media landscape.

Bachelor of Science (B.Sc.) in Digital Marketing is typically a 3-4 year undergraduate program that equips students with the skills to navigate the digital landscape of modern marketing. The curriculum covers a blend of marketing principles, digital technologies, and data analytics. Students learn about social media marketing, search engine optimization (SEO), content creation, email marketing, and digital advertising. The program also includes courses on consumer behavior, market research, and digital strategy development. Practical projects and internships are often integrated to provide hands-on experience. Graduates are prepared for roles in digital marketing agencies, corporate marketing departments, or as digital entrepreneurs, with the ability to create and manage comprehensive online marketing campaigns.