BCA in Media & Information Technology is a 3-year undergraduate program that blends the principles of computer science with media and communication technology. The course covers a variety of subjects, including programming, digital media, web development, graphics design, multimedia, information systems, and data analytics. Students learn to design and develop digital content, manage media projects, and utilize technology to enhance communication in the media industry. The curriculum combines theoretical knowledge with practical skills, often involving hands-on projects, internships, and workshops. Graduates are equipped to work in fields like digital marketing, media production, software development, IT consulting, and multimedia design, catering to industries such as entertainment, advertising, media companies, and tech firms.