Bachelor of Commerce (B.Com.) in Marketing is a 3-year undergraduate curriculum that provides students with a solid foundation in business fundamentals as well as specialized knowledge of marketing tactics. The curriculum includes disciplines such as consumer behavior, market research, digital marketing, brand management, and advertising. Students also learn about general business topics such as economics, accounting, and management. The program emphasizes improving analytical abilities, creativity, and practical implementation of marketing concepts. Many universities provide internship opportunities, allowing students to obtain practical experience. Graduates of this program are well-prepared for careers in a variety of marketing professions, such as brand management, market analysis, advertising, and digital marketing, or to further their education in marketing or related subjects.
