M.A. in Advertising, Public Relations, and Corporate Communication is a 2-year postgraduate program designed to equip students with advanced skills in strategic communication, brand management, media planning, and corporate reputation management. The course covers key areas such as consumer behavior, crisis communication, digital marketing, and integrated marketing communication. It blends theoretical insights with practical applications, including case studies, live projects, and internships, preparing graduates for dynamic roles in advertising agencies, PR firms, corporate communication departments, and media organizations. With a strong focus on creativity, persuasion, and media analytics, the program enables students to craft compelling campaigns and manage public perception effectively. Graduates can pursue careers as PR specialists, media planners, brand managers, corporate communication executives, or digital strategists.
