BBA in Business Economics is a comprehensive undergraduate program designed to equip students with a strong foundation in economics, business management, and analytical decision-making. Spanning a typical duration of 3 - 4 years, the course combines theoretical and practical insights to develop an understanding of economic principles and their application in business contexts. Key subjects include microeconomics, macroeconomics, financial management, international trade, and business strategy. Graduates are prepared to analyze market trends, develop business strategies, and solve economic challenges. The program also fosters critical thinking, data analysis, and communication skills, making students well-suited for consulting, finance, policymaking, and entrepreneurship careers. Internships and project-based learning further enhance real-world exposure.