Introduction about MBA (Marketing and Finance) at Yenepoya University

The MBA program in Marketing and Finance at Yenepoya University is designed to equip students with advanced skills in market analysis, strategic marketing, financial planning, and investment management. This program aims to foster innovative leaders in the business sector, ready to tackle challenges in the global marketplace.

Admission Process

Application Submission: Complete the online application form on the university website.

Entrance Examination: Appear for the university's entrance test or submit valid CAT/MAT/XAT scores.

Interview: Shortlisted candidates will undergo a personal interview.

Document Verification: Provide necessary documents for verification.

Admission Offer: Successful candidates will receive an admission offer which must be accepted.

Eligibility Criteria

A bachelor's degree from a recognized university with a minimum of 50% marks.

Qualifying scores in CAT, MAT, or XAT, or the university's entrance exam.

Work experience is preferred but not mandatory.

Duration

The MBA program spans over two years, divided into four semesters.

Fees Structure

Syllabus

Semester 1: Principles of Management, Marketing Management, Financial Accounting.

Semester 2: Consumer Behavior, Corporate Finance, Market Research.

Semester 3: Strategic Management, Financial Markets, Brand Management.

Semester 4: Business Ethics, Risk Management, Digital Marketing.

Career Opportunities

Marketing Manager

Financial Analyst

Business Consultant

Market Research Analyst

Investment Banker

Scholarship

Merit Scholarships: Available for students based on academic performance and entrance exam scores.

Need-Based Grants: Offered to economically disadvantaged students.

FAQs

What is the duration of the MBA (Marketing and Finance) program at Yenepoya University? 

The program is a two-year, full-time on-campus course.

What is the focus of the MBA (Marketing and Finance) program? 

The program is designed for ambitious young professionals and focuses on strategic and practice-based learning, covering next-generation problems, research-driven management practice, and global orientation.

What is the eligibility criteria for the MBA (Marketing and Finance) program? 

Candidates must have an undergraduate degree with a minimum of 50% marks.

What is the admission process for the MBA program? 

The admission process typically includes an entrance exam followed by a group discussion (GD) and a personal interview (PI).

Are there any specializations or minors offered within the MBA program? 

Yes, there is an option to minor in Business Analytics along with the major in Marketing and Finance.

What are the core subjects covered in the MBA curriculum? 

The curriculum includes core topics such as finance, marketing, human resources, operations, strategy, organizational behavior, economics, accounting, and business analytics.

Does the program include any industry engagement or projects? 

Yes, the program involves experience-based modules, projects, and industry engagement as part of the curriculum.

What are the career prospects after completing the MBA (Marketing and Finance) from Yenepoya University? 

Graduates can pursue careers in various sectors such as financial services, marketing, consulting, and more, with opportunities for leadership roles due to the program’s emphasis on strategic and practice-based learning.

How can I apply for the MBA (Marketing and Finance) program at Yenepoya University? 

Interested candidates can apply online through the university’s official website or contact the admissions office for more details on the application process.