Introduction

Adamas University offers a dynamic B.Com (Hons) program in Marketing, designed to equip students with comprehensive knowledge and skills in marketing strategies, consumer behavior, market research, and digital marketing. The curriculum is crafted to foster critical thinking and practical application in various domains of marketing, preparing students for diverse career opportunities in the dynamic business world.

Admission Process

Fill out the online application form.

Submit required documents: mark sheets, ID proof, and passport-sized photograph.

Entrance exam or merit-based admission.

Personal interview for shortlisted candidates.

Admission offer based on performance

Eligibility Criteria

Minimum 50% aggregate marks in 10+2 from a recognized board.

Proficiency in English.

Qualifying entrance exam (if applicable).

Fees Structure

Duration

3 years

Syllabus

Principles of Marketing

Consumer Behavior

Advertising and Sales Promotion

Market Research

Digital Marketing

Retail Management

Career Opportunities

Marketing Manager

Sales Executive

Market Research Analyst

Advertising Executive

Brand Manager

Scholarship

Merit-based scholarships available.

Need-based financial assistance.

Sports and cultural scholarships.

FAQs

What are the career prospects after completing B.Com (Hons) in Marketing?

The program opens doors to various roles such as Marketing Manager, Sales Executive, Market Research Analyst, Advertising Executive, and Brand Manager.

Is there any practical exposure provided during the course?

Yes, the curriculum includes practical components like internships, industry projects, and case studies to provide real-world exposure.

Can I pursue higher studies after completing this program?

Yes, graduates can opt for further studies like an MBA in Marketing or related fields to enhance their career prospects.

Are there opportunities for international exposure?

Yes, the university may offer exchange programs or international internships to provide global exposure to students.

What sets apart the B.Com (Hons) Marketing program at Adamas University?

The program emphasizes practical learning, industry relevance, and personalized attention to groom students for the dynamic field of marketing.

Are there any specializations or electives offered within the program?

Depending on the university's curriculum, students may have the option to choose electives or specializations in areas like digital marketing, retail management, or market research.

How does the university support students in securing internships or placements?

The university typically has a dedicated placement cell that assists students with resume building, interview preparation, and connecting them with industry partners for internships and placements.

What is the faculty profile like for the B.Com (Hons) Marketing program?

The faculty members are usually experienced professionals and academicians with expertise in various domains of marketing, providing valuable insights and mentorship to students.

Are there any industry collaborations or tie-ups for practical training?

Yes, the university may collaborate with industry partners for guest lectures, workshops, internships, and live projects to ensure practical relevance and industry exposure.

How can I stay updated with the latest trends and developments in the field of marketing during the course?

The university may organize seminars, webinars, and industry interactions to keep students updated with the latest trends, technologies, and best practices in marketing